Download e-book for kindle: Achieving Business Value from Technology: A Practical Guide by Tony Murphy

By Tony Murphy

ISBN-10: 0471232300

ISBN-13: 9780471232308

ISBN-10: 0471273147

ISBN-13: 9780471273141

PRAISE FOR ACHIEVING enterprise price FROM TECHNOLOGY

"Clearly, IT investments have by no means prior to performed any such severe half in enterprise progress. The e-book addresses the weak spot current in so much administration structures concerning the inability of a scientific strategy to gain the commercial merits of the IT funding and gives a transparent A-Z technique for enterprise to bridge this hole. This e-book is obviously written for all degrees and backgrounds in enterprise administration and is a must-do for these whose enterprise contains IT, is thinking about IT, or want to considerably tailor IT investments for his or her fiscal advantage."
—Professor Richard P. Wool, college of Delaware, President and CEO, Cara Plastics Inc.

"Tony Murphy addresses the tricky query of the worth of IT investments head on. He interprets a sublime idea into powerful perform. The case stories within the publication successfully toughen his key messages."
—Dr. Dermot Moynihan, Senior vp, worldwide Chemical improvement, GlaxoSmithKline

"This booklet is the reply to so much CIOs' desire for a well-structured, pragmatic, and simply carried out set of instruments and practices designed to respond to the common challenge of coping with and measuring it truly is contribution to the company. Tony Murphy's particular combination of functional event, most sensible perform, and perfect verbal exchange talents presents the reader with a valuable-and hugely readable-guide on how most sensible to accomplish that elusive aim of reliably knowing the enterprise merits of IT investments."
—Michael Rice, oup Director of IT, Kerry team plc

"At Oxfam we're 365 days right into a three-year IT process in keeping with the foundations Tony Murphy lays out during this booklet, and there's a genuine, confident distinction in the way it is perceived, and in its genuine strategic place in the association. when you've got ever puzzled simply how one can achieve strategic alignment in your IT functionality, after which the right way to make the sensible hyperlink to IT funding for the association, Tony has supplied a framework that joins them both."
—Simon Jennings, Head of knowledge structures, Oxfam GB

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Extra resources for Achieving Business Value from Technology: A Practical Guide for Today's Executive

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Enterprises that can rapidly configure new business models based on changing market dynamics will have a distinct advantage over enterprises lacking the technical and business process ability to alter business models on the fly. For instance, if a customer wants product A, a process may be automatically triggered with suppliers X, Y, and Z. Moreover, the company may never have done business with supplier Z before and may never do business with it again. We refer to this integration strategy as consequential interoperability—where the consequences of a business process dynamically trigger integration.

If a project fails to deliver, it is important to understand the causes. This should be seen as a learning and corrective process rather than one of blame allocation. If projects continue to go wrong, then clearly blame lies somewhere, and the problem should be found. ➤ IT Is Now a Strategic Resource Finally, IT has, over this evolutionary period, become a key strategic enabler. Not only an enabler, but a driver of strategic initiatives in its own right, especially in telecommunications and financial services.

But what about the CRM initiative of Era IV? The potential benefits from CRM are enormous. Blended sales and service call centers, interactive selling tools, customer collaboration, and tools that let customers select and configure products without direct salesperson involvement are examples of effectivenessfocused benefits, while data rationalization and CTI offer efficiency improvements. It is difficult to establish a causal relationship between these potential benefits and the original CRM initiative.

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Achieving Business Value from Technology: A Practical Guide for Today's Executive by Tony Murphy


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